Maximize Your Bank’s Foot Traffic and Increase Your Branch’s Share of Wallet!
Learn how Belmont Savings Bank increased branch foot traffic, share-of-wallet, and customer loyalty.
With thirty bankers across six branches making outbound calls, Belmont Savings Bank sought a solution that would help improve their overall management efficiencies and expand wallet share by collecting and analyzing call activity data across its dispersed team. The bank typically converts 80% of its business from face-to-face meetings – but it needed to ensure that its bankers were effective and competent over the phone in order to drive branch traffic.
Measure To Improve Branch Performance:
Branch Managers – if you can’t measure activities like cross-selling and up-selling your bank’s products and services, referrals and customer objections, how can you expect your bankers to improve them?
Gryphon Sales Intelligence data helped Belmont Savings Bank establish a data-driven selling approach based on the actual behaviors and processes proven to lead to desired results.
The bank’s conversion rate went from less than 1% before Belmont started using Gryphon to 3% after.
Ready To Learn How?
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