Learn how Belmont Savings Bank increased branch foot traffic, share-of-wallet, and customer loyalty.

With thirty bankers across six branches making outbound calls, Belmont Savings Bank sought a solution that would help improve their overall management efficiencies and expand wallet share by collecting and analyzing call activity data across its dispersed team. The bank typically converts 80% of its business from face-to-face meetings – but it needed to ensure that its bankers were effective and competent over the phone in order to drive branch traffic.

Measure To Improve Branch Performance:

Branch Managers – if you can’t measure activities like cross-selling and up-selling your bank’s products and services, referrals and customer objections, how can you expect your bankers to improve them?

Gryphon Sales Intelligence data helped Belmont Savings Bank establish a data-driven selling approach based on the actual behaviors and processes proven to lead to desired results. 

The bank’s conversion rate went from less than 1% before Belmont started using Gryphon to 3% after.

Ready To Learn How? 

Fill out the form on the top of this page to receive our new Belmont Savings Bank case study!